Yiwu
The world's largest small-wholesale market
Futian Market in Yiwu is the world's largest wholesale market, home to tens of thousands of sections for jewelry, toys, souvenirs, car accessories and homeware. It's the best starting point for anyone sourcing small to mid-size wholesale for marketplaces and retail.
Markets & industrial zones
Futian Market, Zhejiang industrial zone
Product categories
Yiwu is the world capital of consumer-goods wholesale trade and the main financial-logistics hub for small and medium business. If your company needs to find trending products, launch sales on Kaspi.kz, Wildberries or Ozon, or stock a fixed-price store, Yiwu is the first mandatory stop on the map of China. Unlike narrowly specialized industrial cities, it concentrates the full range of consumer products.
The heart of the city is the Futian International Trade City — a huge market covering more than 5.5 million square meters, divided into 5 district sections. Yiwu closes million-dollar contracts daily, and local manufacturers display full product catalogs right in their showrooms. Yiwu's main advantage is the ability to work with small and mid-size batches (MOQ) and the fastest assortment turnover in China.
At China Tour KZ, the Yiwu direction is handled directly by the company's founder: Yernar personally accompanies groups and VIP clients in Yiwu, bringing years of negotiation experience, navigation of Futian's districts, and building a profitable supply chain.
What to buy in Yiwu: a detailed category breakdown
| Futian market district | Main product categories |
|---|---|
| District 1 | Toys, jewelry, artificial flowers, gifts |
| District 2 | Umbrellas, suitcases, electronics, home appliances |
| District 3 | Stationery, sporting goods, eyewear, hardware |
| District 4 | Hosiery, gloves, belts, knitwear |
| District 5 | Auto accessories, imported goods, home textiles |
- Trending marketplace products — household gadgets, organizers, silicone kitchenware, portable humidifiers, trending small appliances. Ideal for fast sales with 150-300% margins.
- Toys and children's products (District 1) — plastic and educational toys, plush figures, interactive sets. Products carry full factory certification and qualify for EAEU certification.
- Jewelry and accessories (District 1) — the largest selection of costume jewelry, hair clips, steel and beaded jewelry. High value density per unit of cargo volume.
- Household goods and dishware (Districts 2 and 3) — kitchenware, storage systems, bathroom goods, cleaning supplies. A base assortment for fixed-price store chains.
- Textiles, socks and haberdashery (District 4) — socks, underwear, scarves, belts, bags and backpacks in the mid-price segment, with the option to apply your own brand (OEM).
Logistics and organizing your trip to Yiwu
Route from Kazakhstan: a direct flight from Almaty to Hangzhou (HGH) or Shanghai (PVG/SHA). From there — a comfortable transfer or high-speed train (G-train) to Yiwu station (travel time from Hangzhou is 30 minutes, from Shanghai 1.5 hours).
| Format | Terms | What's included |
|---|---|---|
| Group tour | 790,000 KZT, 5 days, up to 5 people | Round-trip Almaty-Yiwu flights, hotel with breakfast, personal support from Yernar, a dedicated car, guide-interpreter, SIM and app setup |
| VIP tour | From 1,500,000 KZT | A personal route with Yernar built around your tasks, not tied to a group |
| Remote sourcing | From 10% of the purchase amount | Search and buying through buyers with no flight required |
What's important to know when sourcing in Yiwu
- Minimum order (MOQ) — Yiwu has the most flexible terms in China: suppliers are willing to ship from 1-2 boxes per item if the product is in stock.
- Payment specifics — a 30% deposit is paid on the spot, with the remaining 70% due when the batch is consolidated at the warehouse before shipping to Kazakhstan.
- Showrooms and warehouses — Futian only displays samples; the actual goods ship from warehouses in Yiwu's suburbs, so it's important to inspect the batch through a local warehouse.
FAQ
How many days do I need to see the Futian market?
Optimally 4 to 5 days. It's hard to find your way on your own, but with Yernar you'll only walk through the sections you actually need, in 3 days.
Can I buy retail quantities on the spot?
No, Futian is a wholesale market of samples. The minimum batch usually starts from 1 box of a single item.
Do I need to know Chinese?
On a China Tour KZ business tour you get a personal guide-interpreter, and Yernar makes sure every specification is drawn up correctly.
How is delivery of the purchased goods to Kazakhstan organized?
All goods from different factories are consolidated at our warehouse in Yiwu, checked for defects, packed, and shipped by truck or rail cargo to Almaty and other cities in Kazakhstan.